The first submission for each brand is complimentary, allowing every brand the opportunity to submit its hero product for free. From there, each additional submission costs $250. There’s no limit to the number of products a brand can submit.
You can enter products into multiple categories as many times as you wish. The judges reserve the right to move products into suitable, more refined categories during the judging process.
Best Styling Product Overall
Best Styling Product for Curly Hair
Best Styling Product for Coily Hair
Best Shine Enhancer
Best Heat Protectant
Best Blow-Dry Product
Best Texturizing Spray
Best Volumizing Product
Best Hair Oil
Best Hair Gel
Best Curl Cream
Best Pomade
Best Hairspray
Best Edge Control Product
Best Dry Shampoo
Best Grooming Product
Best Overall Sustainable Hair Care Product
Best Environmentally-Friendly Packaging
Best Refillable Packaging
Best Natural Shampoo
Best Natural Conditioner
Best Vegan Shampoo
Best Vegan Conditioner
Best Natural Brush
Best Vegan Hair Styling Product
Best Shampoo Overall
Best Shampoo for Wavy Hair
Best Shampoo for Curly Hair
Best Shampoo for Coily Hair
Best Shampoo for Straight Hair
Best Shampoo for Damaged Hair
Best Shine-Boosting Shampoo
Best Clarifying Shampoo
Best Shampoo for Oily Hair
Best Shampoo for Dry Hair
Best Shampoo for Fine Hair
Best Volumizing Shampoo
Best Shampoo for Kids
Best Shampoo Bar
Best Hair Mask
Best Hair Strengthening Treatment
Best Anti Dandruff Product
Best Anti-Frizz Treatment
Best Treatment for Thinning Hair
Best Scalp Treatment
Best Hair Mask for Repair
Best Hair Mask for Dry Hair
Best Split-End Repair
Best Hair Tool Overall
Best Hair Accessory Overall
Best Round Hairbrush
Best Paddle Hairbrush
Best Boar Bristle Hairbrush
Best Detangling Brush
Best Detangling Comb
Best Rat Tail Comb
Best Hairdryer
Best Thermal Brush
Best Curling Iron
Best Hair Straightener
Best Hair Extensions
Best Heatless Curler
Best Hair Removal Tool
Best Scalp Massager
Best Hair Color Product Overall
Best At-Home Hair Dye
Best At-Home Hair Gloss
Best Shampoo for Color-Treated Hair
Best Conditioner for Color-Treated Hair
Best Shampoo for Gray Hair
Best Conditioner for Gray Hair
Best Conditioner Overall
Best Conditioner for Wavy Hair
Best Conditioner for Curly Hair
Best Conditioner for Coily Hair
Best Conditioner for Straight Hair
Best Conditioner for Damaged Hair
Best Shine-Boosting Conditioner
Best Conditioner for Oily Hair
Best Conditioner for Dry Hair
Best Conditioner for Fine Hair
Best Volumizing Conditioner
Best Conditioner for Kids
Best Leave-In Conditioner
*Launched between February 2023 - May 2024*
Best New to Market Hair Product Overall
Best New Hair Innovation
Best New Hair Brand
Best New Black-Owned Hair Brand
Best New Hair Mask
Best New Shampoo
Best New Conditioner
Best New Scalp Treatment
Best New Hair Oil
Best New Leave-In Conditioner
Best New Hair Loss Product
Best New Hair Tool