Products launched at anytime are eligible for the Marie Claire US Makeup Awards. If you would like to be considered for the Best New Breakthrough Brand award, your brand must have launched within the past 12 months (March 2024 - March 2025), and your products must be available to our readers by April 2025.
Best Powder Eye Shadow
Best Cream Eye Shadow
Best Eye Palette
Best Eyeliner Pencil
Best Liquid Eyeliner
Best Mascara