Products launched at anytime are eligible for the Marie Claire US Makeup Awards. If you would like to be considered for the Best New Breakthrough Brand award, your brand must have launched within the past 12 months (March 2024 - March 2025), and your products must be available to our readers by April 2025.

Best Primer
Best Setting Spray
Best Loose Powder
Best Mattifying Powder

Best Powder Eye Shadow 
Best Cream Eye Shadow
Best Eye Palette
Best Eyeliner Pencil
Best Liquid Eyeliner
Best Mascara

Best Matte Lipstick
Best Satin Lipstick
Best Liquid Lipstick
Best Lip Gloss
Best Lip Oil
Best Lip Liner
Best Tinted Lip Balm

Best Cream Highlight
Best Liquid Highlight
Best Powder Highlight

Best Skin Tint
Best Concealer
Best Foundation (Liquid)
Best Foundation (Stick)

Best Nail Polish (Color)
Best Nail Polish (Base)
Best Nail Polish (Top coat)
Best Gel Polish
Best Press-on Nails

Best Brow Gel
Best Brow Pencil
Best Brow Pen

Best Cream Blush
Best Powder Blush
Best Liquid Blush

Best Cream Bronzer
Best Powder Bronzer
Best Liquid Bronzer

Best Contour Product

Best Makeup Sponge
Best Makeup Brush

Best Design & Packaging
Best New Breakthrough Brand